Over-the-Virtual-Counter - The New Business Engagement Model

I have worked the counter at restaurants, retail shops, trade shows, and even an arcade back in the day when pinball was all the rage. And I can tell you from experience there is no better way to engage with your contacts, and cultivate rewarding relationships, than having that face to face "over-the-counter" discussion. Because they are expecting it. Over-the-counter is such an established engagement...

Read More »

Influence Marketing Strategies - The do's and don'ts

An old concept is being re-invented by the modern on-line community. Influence marketing has arguably been around since the birth of society, when someone first had something to sell. We called it "Word of mouth". Today, social networks make word of mouth far more reaching, faster, and if you're smart about it, the most effective influence marketing strategy ever witnessed. The key is to be smart...

Read More »