When is a Poll not really a Poll? When just asking, alters the results!

I worked in politics for a few years. As part of that effort I designed and managed the on-line portion of a few provincial election campaigns in Ontario. |In each campaign I was involved in, "the Team" would pay particular attention to the ongoing polls. And each time, after the election was complete, the result didn't reflect the ongoing polling at all. Why? It's likely because the polling methods...

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Marketing with Facebook... Not as easy as some believe!

So a couple of years ago I had a client come to me completely exasperated. "My Facebook postings are only being seen by 10% of my fans! And there's a Boost button under my post now. Do they want me to start paying for my fans to see my posts!? I can't believe it!" I kind of felt sorry for him, but at the same time a felt like saying, "well duh, how long did you think the free ride was going to...

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Spam, Spam, and More Spam... The Trouble with Email Marketing

So I made the mistake of participating in a "How was our service?" poll, conducted by a well know restaurant chain, in the hopes of winning a free meal. Twenty four hours later my inbox has 20 emails from sources I've never seen before. And more come in daily. Hardly worth the free meal I never got. I've unsubscribed but that doesn't do much. More emails come in. Just from different sources....

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Why has Twitter Not Saved a Life Yet?

Take one part simple communication application, two parts custom functions, and a dash of it fits in your pocket, and you get one of the most globally influential technologies ever created. ... and we use it to spread fluff & hate. Back in 2010, like many others, I was introduced to the new social craze that was Twitter. I created an account and emailed out to my @rossbartlett Twitter id to...

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Welcome to my blog

Over 20 years into this industry and I'm still providing "Do's and Don't" advice to my community of business clients.  Some advice relates to current on-line environment evolution. However the bulk of my advice I have repeated, to so many new clients,  I can't help but feel that the start up business community is as much a mystery to many that it was back in the nineties. In an attempt...

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